1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/rich600338<blockquote class="wp-embedded-content" data-secret="sxIazfdZJJ"><a href="https://www.start.io/blog/how-app-ads-txt-can-increase-publisher-revenue/">How App-ads.txt Can Increase Publisher Revenue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/how-app-ads-txt-can-increase-publisher-revenue/embed/#?secret=sxIazfdZJJ" width="600" height="338" title="“How App-ads.txt Can Increase Publisher Revenue” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="sxIazfdZJJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.start.io/wp-content/uploads/2023/05/STR_Blog_App-ads.txt_v.1.0-–-2.png1000475In the complex ecosystem of mobile app advertising, one of the top concerns for advertisers is inventory quality. Advertisers want to know that the app inventory they purchase is safe and reliable. For publishers, providing that assurance to advertisers is essential to maintaining a strong revenue stream. Fortunately, there is a simple and powerful way